
Hi, I’m Emily – and I created Styllara as a space where I can bring together two of my biggest passions: travel and fashion.
I have always loved discovering new places, but over time, I realized that the way I travel is very tied to the way I see style. I do not just visit a city for the sights. I pay attention to how it feels, how people move, where they spend time, what kind of cafés and restaurants shape the atmosphere, and, most of all, how people actually dress in real life.
That is a huge part of what Styllara is about.

This year, I made the decision to be much more intentional about traveling and to document that journey properly. I set the goal of doing as many city trips and weekend trips as possible and sharing them here that feels genuinely useful, well-observed and inspiring.
I’ve already started doing exactly that, and my list keeps growing. Spain is a big focus for me right now, especially cities like Barcelona, Madrid, and Seville, but I am also traveling through places like Portugal, including the Algarve, as well as France, the Netherlands, and several Scandinavian countries.
And that is only the beginning.
For 2027, I am planning a six-week road trip through the United States with my dad and that is something I’ll be documenting here in much more depth as well, from the route itself to planning, budgeting, logistics, and everything that goes into making a trip like that work well.
Why I started Styllara
What makes Styllara different is that I never separate travel from fashion.
Fashion has been one of my biggest passions for years, so whenever I travel, I automatically experience a place through that lens too. I am always watching how locals dress, which pieces stand out, what silhouettes seem typical for that city, which shoes people are actually wearing, what colors show up again and again, and what feels distinctive about the overall style.
That kind of observation has taught me a lot.

The more I traveled, the more I noticed how dramatically style can shift not just from country to country, but even from one city to the next. The way people dress in Barcelona feels different from Madrid. Madrid feels different from Seville. Each place has its own rhythm, its own priorities, and its own visual language, and I find that incredibly interesting.
That is exactly why I wanted to create a magazine where I could document those differences in a thoughtful way and turn them into actual practical guides for other women too so you know exactly what to pack.
My approach to travel
I care a lot about seeing places as they really are.
Because I am quite flexible, I usually try to travel outside peak tourist periods. I avoid school holiday rushes and the busiest travel times whenever I can, because I want to get a more realistic sense of how a city/place actually feels. I want to see what people wear when they are not surrounded by crowds of tourists and notice which cafés are genuinely busy with locals, which restaurants are actually worth it, and what the rhythm of the city feels like when it is not just performing for visitors.
That makes a huge difference in the kind of perspective you get here as well.
It also gives me a much better foundation for the kind of recommendations I want to share. I’m not interested in giving very generic travel content so I only share my actual, honest and in-depth experiences, places, and observations that are actually intentional, more specific, and much closer to how a place is actually lived.
Where my expertise comes in

A big part of what I bring to Styllara is observation.
Over time, I’ve developed a very strong eye for detail, especially when it comes to fashion in different travel contexts. I notice which pieces people rely on most, which outfits feel natural in a city and which ones immediately read as touristy, which statement pieces keep appearing, and what kind of styling choices define the look of a place.
That perspective allows me to go beyond just saying that a destination is beautiful or worth visiting.
I can tell you what actually feels right to wear there. I can break down what I noticed locals wearing most, point out which pieces really stood out to me, what kind of packing actually makes sense, and how to dress that feels more aligned with the place you’re in.
I don’t just want to tell you where I went. I want to tell you what I learned from being there.
That includes where I ate, what I loved, what I would recommend, which places felt overrated, what I would pack next time, how I would plan the trip differently, and how I would approach the fashion side of it so that you feel well-prepared rather than out of place.
What I share on Styllara
On Styllara, I share travel diaries, destination guides, packing ideas, local style observations, restaurant and café recommendations, and all the small details that shape a trip.
But the fashion side will always be a core part of it.
Whenever I travel, I pay very close attention to the outfits I see around me. I notice which items locals wear on repeat, which pieces feel specific to a place, and which styling decisions create that sense of ease that tourists often miss. I find it genuinely fascinating how much you can learn about a city through the way people dress.
That is why I love sharing things like:
- what I noticed locals wearing most
- which fashion pieces stood out to me
- what I would pack for a specific city
- how to avoid looking overly touristy
- which outfits actually make sense for the rhythm of a place
- and how to combine fashion with practical travel planning in a way that still feels elevated
I also share restaurant recommendations, cafés I genuinely enjoyed, places I think are worth seeing, and the experiences that I think are actually worth your time.
What matters most to me

What matters most to me is making everything I share feel real, useful, and well thought through.
I always bring in my own experience, because I think that is what makes advice valuable. I do not want to just show beautiful places or pretty outfits. I want to break things down in a way that actually helps you. I want you to be able to take what I share and genuinely use it for your own trips, your own packing, and your own understanding of how style and travel can work together.
That is why I try to make everything as practical as possible.
If I share a destination, I want to tell you what is actually worth knowing. If I talk about style, I want to explain what I observed and why it matters. If I recommend what to pack, I want that recommendation to come from real experience and real attention to detail.
How to reach me

You can reach me anytime at emily@styllara.com or through my contact form here.
Disclosure
Styllara may include advertising and, in some cases, affiliate links. This helps support the site. Editorial decisions remain independent, and inclusion does not imply endorsement or guaranteed results.
